SameDiff BNL

Barenaked Ladies On The Net

Press Release, Reprise Records, August 5th, 2000.

New Album Campaign Features Groundbreaking Promotions.

One of the most consistently innovative, inventive and irreverent groups in modern music, the Barenaked Ladies will utilize the internet in a wide variety of new and original ways to promote Maroon, their eagerly-awaited new Reprise Records release. The follow-up to Stunt, the Canadian quartet's 1998 multi-platinum smash, Maroon features the debut single "Pinch Me," which will be featured in a number of internet configurations including a five-week Album Premier party beginning August 8th and ending September 12th, the official release date for Maroon.

The campaign offers internet streaming in a pop-up format of "Pinch Me" as well as five other key Maroon cuts and will be made available to all radio, retail and lifestyle websites. While "Pinch Me" can be heard throughout the Album Premier promotion, the additional tracks will be streamed for one week only. The schedule begins with "Too Little Too Late" on 8/8, with other tracks to follow. The Maroon Album Premier Party is only one of several unique ways in which the Barenaked Ladies will be bringing the music of Maroon to the internet. Among the others:

While the Barenaked Ladies' "virtual" presence will be very much in evidence over the internet in coming weeks, they will "actually" be appearing around the world, when they launch an extensive concert tour following the release of Maroon and running well into 2001. Dates will be announced shortly.

Contact: Jim Baltutis, Reprise Records, (818) 953-3375 or